(SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank.
SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.

Involves creating or building links on third-party or external websites. Off page optimization includes:
Creating links on third-party websites that link back to the optimized website. Placing keywords/website name/webpage in anchor text of links created.
Building links on authoritative websites (that are established and recognized globally).
Building links on related websites.
Creating links on social media networks.
Submitting the website to search engines and Web directories.

Improving the performance of a site’s assets or pages that provide unique value to its users through on-page SEO, conversion optimization, user experience, design & content. Content optimization is a process by which a content provider is able to use a variety of techniques to improve search results and ranking, as well as extend the value of core content by automating the content management process to develop new web pages on the fly.

In the context of web pages, metadata and meta tags can be used to refer to the title and description of a web page. They are frequently referred to as the SEO Title and SEO Description. They are important elements of search engine optimization efforts (SEO). The most important consumer of the invisible meta data and HTML code are the search engines (Google). These data elements provide important information to search engines about the content and purpose of the web page. In the visible world, metadata determines what text and link Google displays when your page turns up in a search engines results page (SERP) after someone performs a search.